adscapi vs Servo

Hosted CAPI / server-side tagging

Hosted server-side tracking / CAPI-oriented service aimed at running conversion pipelines without building them in-house.

What Servo is

Servo is a hosted server-side tracking product in the CAPI / server-tagging space. It is designed so marketing and growth teams can send conversions to ad platforms through a managed service rather than maintaining their own multi-platform integrations.

Side by side

Dimension	adscapi	Servo
Primary job	Self-run multi-platform CAPI library	Hosted server-side conversion / tracking service
How you run it	npm install; secrets in your env	SaaS account and their pipeline
Billing model	Free / OSS (MIT)	Monthly / usage-oriented SaaS
Data path	Your server → each ad platform	Your property → their service → platforms
Surfaces	SDK, CLI, MCP, relay	Hosted product UI and integrations
Lock-in	MIT library; swap or fork anytime	Vendor workflow and account

Billing is described by model only — check each vendor for current prices. adscapi is MIT-licensed open source; you bring your own platform tokens.

When each fits

When Servo wins

Reach for it when these are true.

You want a managed vendor to operate server-side conversion forwarding.
Buying a hosted product is preferable to owning code or an sGTM stack.
Non-engineering teams need a UI-first setup path.

When adscapi fits better

Defensible differences, not hype.

You want conversions to leave your backend straight to each platform.
Code-first, open-source, and no event-volume SaaS is the constraint.
You already have engineers who can call a typed SDK or CLI.

Ready to fire one event to every ad platform?

adscapi is free and open source. Set your platform tokens, call track() once, and every configured Conversions API receives the event — hashed the way each platform expects.

Get started npm install adscapi

More comparisons

Back to the compare hub for every competitor, or read the docs to install.