Real Conversions API

Baidu setup

Set Baidu’s tokens once. Then every ads.conversions.track() call fans the event out to Baidu server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get Baidu's tokens

Baidu activates once all of these are set. Run npx adscapi platforms to see them, then get each value from Baidu’s ads or events dashboard.

BAIDU_TOKENBAIDU_CONVERSION_ID

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export BAIDU_TOKEN="…"
export BAIDU_CONVERSION_ID="…"

4. Verify

check confirms the secrets are present; verify calls Baidu’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform baidu

5. Track a conversion

One call, sent to Baidu and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the Baidu payload preview.