Real Conversions API

LinkedIn setup

Set LinkedIn’s tokens once. Then every ads.conversions.track() call fans the event out to LinkedIn server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get LinkedIn's tokens

LinkedIn activates once all of these are set. Run npx adscapi platforms to see them, then get each value from LinkedIn’s ads or events dashboard.

LINKEDIN_CAPI_TOKENLINKEDIN_CONVERSION_ID

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export LINKEDIN_CAPI_TOKEN="…"
export LINKEDIN_CONVERSION_ID="…"

4. Verify

check confirms the secrets are present; verify calls LinkedIn’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform linkedin

5. Track a conversion

One call, sent to LinkedIn and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the LinkedIn payload preview.