Real Conversions API

Reddit setup

Set Reddit’s tokens once. Then every ads.conversions.track() call fans the event out to Reddit server-side — no per-platform code.

1. Install adscapi

shell

npm install adscapi
# or run without installing:
npx adscapi platforms

2. Get Reddit's tokens

Reddit activates once all of these are set. Run npx adscapi platforms to see them, then get each value from Reddit’s ads or events dashboard.

REDDIT_CAPI_TOKENREDDIT_PIXEL_ID

3. Set them for adscapi

Export the tokens in the environment that runs your server or the adscapi CLI.

shell

export REDDIT_CAPI_TOKEN="…"
export REDDIT_PIXEL_ID="…"

4. Verify

check confirms the secrets are present; verify calls Reddit’s API to confirm they are valid.

shell

npx adscapi check
npx adscapi verify --platform reddit

5. Track a conversion

One call, sent to Reddit and every other configured platform. Pass raw email — adscapi hashes per platform. Consent is required.

import { createAdscapi } from 'adscapi';

const ads = createAdscapi();

const results = await ads.conversions.track({
  name: 'purchase',
  value: 49,
  currency: 'USD',
  user: { email: 'buyer@example.com' },
  consent: { adUserData: true, adPersonalization: true },
});

See the exact request on the Reddit payload preview.