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adscapi

Outbrain CAPI Payload Preview

The server-side request adscapi builds when you track() a purchase and Outbrain is configured. Secrets and hashed values show as placeholders.

Request

GET
Endpoint
https://tr.outbrain.com/unifiedPixel?ob_click_id=obclickid-example-123&name=purchase&orderValue=49.99&orderId=order_1001&currency=USD

No request body — every parameter travels in the endpoint URL.

Verified against the library dispatcher (src/dispatchers/outbrain.ts). See the Outbrain setup guide for where to get each secret.

Required secrets

OUTBRAIN_MARKETER_IDOUTBRAIN_TOKEN

Outbrain activates when every secret is present. One missing key and the platform no-ops — the rest still receive the event.

Event-name mapping

Canonical eventOutbrain receives
page_viewpage view
leadlead
signup_startsignup start
signupsignup
checkout_createdcheckout created
purchasepurchase
reply_generatedreply generated
upgrade_clickedupgrade clicked

Good to know

  • Unauthenticated GET keyed only by the ob_click_id click id; no PII on the request.
  • OUTBRAIN_TOKEN and OUTBRAIN_MARKETER_ID are the account gate only; neither is sent on the pixel request. Without clickIds.ob_click_id the event is a silent no-op.
  • name is the advertiser-created Amplify conversion name, case-sensitive, and underscores are not allowed, so the map uses spaces (page view, checkout created).
  • value, transactionId, and currency map to the orderValue, orderId, and currency query params.

Frequently Asked Questions

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Ready to track Outbrain conversions server-side?

adscapi is free and open source. Set your platform tokens, call track() once, and every configured Conversions API receives the event — hashed the way each platform expects.

Get startednpm install adscapi