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adscapi

Quora CAPI Payload Preview

The server-side request adscapi builds when you track() a purchase and Quora is configured. Secrets and hashed values show as placeholders.

Request

POST
Endpoint
https://ads-api.quora.com/conversion
Headers
Authorization: Bearer {QUORA_TOKEN}
Content-Type: application/json
Body (purchase example)
{
  "account_id": "{QUORA_PIXEL_ID}",
  "event_name": "Purchase",
  "event_time": 1739452800,
  "event_id": "order_1001",
  "qclid": "qclid-example-123",
  "user_data": {
    "em": [
      "<sha256(normalized-email)>"
    ],
    "ph": [
      "<sha256(e164-phone)>"
    ]
  },
  "custom_data": {
    "value": 49.99,
    "currency": "USD",
    "order_id": "order_1001"
  }
}

Verified against the library dispatcher (src/dispatchers/quora.ts). See the Quora setup guide for where to get each secret.

Required secrets

QUORA_PIXEL_IDQUORA_TOKEN

Quora activates when every secret is present. One missing key and the platform no-ops — the rest still receive the event.

Event-name mapping

Canonical eventQuora receives
page_viewGeneric
leadGenerateLead
signup_startGeneric
signupCompleteRegistration
checkout_createdInitiateCheckout
purchasePurchase
reply_generatedGeneric
upgrade_clickedGeneric

Good to know

  • The dispatcher no-ops unless the event carries a qclid click id — Quora events without it are never sent.
  • QUORA_PIXEL_ID is sent as account_id in the JSON body; the token is a Bearer header.
  • em/ph in user_data send only with adUserData consent.
  • page_view and the three unmapped canonical events all collapse to the catch-all Generic event name.

Frequently Asked Questions

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Ready to track Quora conversions server-side?

adscapi is free and open source. Set your platform tokens, call track() once, and every configured Conversions API receives the event — hashed the way each platform expects.

Get startednpm install adscapi